The Vinest Network faces the new challenge of finding innovative and integrated approaches to thematic tourism development, in order to enhance as much as possible all the values and assets that the local cultures can offer. The SecretWine Tours Project focuses In particular the offer for cycling, hiking and biking tourism will be improved valorishing the trails and routes through these wine growing areas, as a "memorable experience".
All this will be done by elaborating a special product development plan, integrated with innovative guiding tools loke mobile phone guides, a Vinest Charta with basic values and principles for the involved establishments and companies (they will have a sticker identifying them with a QR-code). There will be a Vinest Passport as a common co-marketing tool among the partner areas allowing some discounts. Finally, a documentary film will be produced and distribuited, too.
Discovering the Secret Wine Tours is a new way to enjoy both wine and unique European areas.